This sounds just like in the early DVD days when there was the DVD Standard and the DIVX (not the media player) format. The DIVX format was cheaper up front, but then you had to pay each time you played the disc, or a large charge to get unlimited plays. Disney was all for this format because they could rake in the $$$ from the kids that wanted to watch a movie 1,000,000,000,000,000 times.
