Re: DVR Having Significant Result in Ratings, Finally Being Calc

I think that no matter how this is sliced up by the interested parties, the end result can only be positive.  Everything captain says is dead on.  The good side of this is that it may result in more realistic advertising fees, which, some would argue, will result in less money for programming, potentially resulting in programs being canceled or never aired.  While true, there’s no way that TV is just going to disappear because the advertising money has gone down.  In reality, I’d venture to say that we’ll have lower production costs, lower advertising costs, shorter–though, more–commercials, all resulting in BETTER programming, since the networks will need to ensure that their shows are profitable.  In that type of market, something like Cavemen would–thankfully–never even get past the idea stage.