Re: Big Cable Is Bleeding: 500K+ Subscribers Lost In Q3

Home Forums Re: Big Cable Is Bleeding: 500K+ Subscribers Lost In Q3

#2183

[quote=”shadymg”]
I can’t believe in this day and age, with the technology the way it is, that we don’t have A-La-Carte cable. Seriously, it’s insulting. There’s absolutely no other industry that works this way. Oh, you want X service, that’s fine, but that only comes with Y, Z, M services in a package as well for more money.
[/quote]

I think the reason why though is that pricing is much more attractive to consumers when bundling. It’s also not necessarily the MSOs fault either as content producers also like to bundle their offerings to the MSOs so they can hit their different target demographics. The business is rather complex compared to buying many other goods and services.