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I have used CinemaNow many times to download movies through MCE. I have always been happy with the results: fast downloads, good quality, cheap prices.
My only complaint about them is that the movie library should be a lot bigger (though it has been a few months since I last used them, maybe they improved).
MovieLink on the other hand…. I have used them twice and was displeased both times. Their movies are usually at least $1 more than CinemaNow, the downloads were extremely slow, and I had to use my mouse and keyboard to install their stupid movie manager software.
P.S. No, I do not have any affiliation with CinemaNow. 🙂