I think there’s a few things

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July 4, 2011 at 3:01 pm #4654
swoon

    I think there’s a few things Hulu could bring to Google.

    1. Google has shown it has not been able to deal successfully with content producers in the past and a naivety towards the industry at large. On the other hand, Hulu has been able to work deals.

    2. Hulu is in a much larger set of living rooms via connected TVs and STBs, and Google TV has been ineffectual.

    3. The Hulu brand has a built-in meaning to consumers as a service which offers TV and movies delivered via Internet whereas Google has no brand that does that. At best, Google has You Tube which is associated with non-professionally generated content meant to be viewed in a web browser.

    4. Hulu has technology built around delivering advertising within its content and advertising partners.

    5. Hulu has a software platform designed around discovering and delivering broadcast TV and movie content.