I was not suggesting to play the content back–merely to set the desktop refresh rate to 23hz to understand if the Real Cinema option is there. If you did try that and it didn’t work, perhaps the display requires YCbCr.
As for WMC, I have not tried to use it for 24p playback as I use external players for that content. I wouldn’t be surprised if WMC prevents it as it isn’t compatible with TV standards.