In the end, the pricing all comes down to one issue: competition. There ain’t none! Until we have 3, 4, or 5 companies vying for people’s dollars, there’s absolutely ZERO incentive for any of these companies to offer lower rates. Has anyone, EVER, had their monthly bill go DOWN? Or, have you ever been given something in your current package (that you actually wanted) without an increase? It will never happen, as long as these companies are given monopolies in their areas.