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Love the device! Not a huge fan of the name!! Wtf does “prime” have to do with a 3-tuner card??? At least Ceton’s “InfiniTV” has the word TV in it. I hate to give credit to ATI, but at the least people knew that their DIGITAL CABLE TUNER was exactly that.
People always look at Apple for clever marketing, but even their products are pretty easily and obviously named, and they spend a TON on advertising. You have to figure these companies budgets for mktg is minimal, so why not help their cause when people are looking online and make it obvious?