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The Plasma/BR deal is pretty amazing. Not only are the Panasonic Plasma’s incredibly resonably priced right now ($2400 for 50″!!!) but the BR player you get is 1.1 spec complient.
I actually ended up taking advantage of this deal, albiet by accident, when I went in to price match the Panasonic TV I just bought and out of the blue (HA!) they just handed me the free player also 😮
Edit: I should also meantion that I still don’t support people buying BR players. They cost way more than their HD-DVD counterparts and, no matter what anyone tells you, that extra money doesn’t translate to better video/audio (In fact, if you’re buying this holiday season theres good chance that you’re paying more for less as a lot of the cheaper BR players are only 1.0 spec compliant, which means no 2nd video processor for PIP commentaries). That being said, I have no moral objection to getting people getting one for free 😀