Original Article Link
I have access to the original article through school so I downloaded the study. It’s a rather obvious one. If you coach people and they know they are being tested they behave in the manner they expect you want (Hawthorne effect). Also skimming through it I don’t see if they asked the subject whether they had actually seen HD contnent and if they routinely viewed it. They did ask about own a flat-panel TV, however as we well know this does not mean they view HD content. The vast majority of people buy a flat panel and then don’t actually know to go seek out HD sources. I would think pepole who have actual experience with HD content could tell fairly quickly.
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