Xbox LIVE Movie and TV Roster Grows as Multiple New Partners Bring Premium Content to the Online Gam

REDMOND, Wash. — March 27, 2007 — Xbox 360™ just keeps
getting more entertaining. Microsoft Corp. today announced that TV
series and movies from A&E Network, ADV Films, National Geographic
and TotalVid.com will add to the more than 1,500 hours of downloadable
entertainment content already available on Xbox LIVE^® in the U.S.

Further
capitalizing on the success it has seen with Xbox LIVE, one of the
leading distributors of high-definition gaming and entertainment
content in the living room, Paramount Pictures, for the first time on
Xbox LIVE, will offer its feature films for download in high
definition. Available titles will include “Braveheart,” “Team America:
World Police,” “World Trade Center” and “South Park: Bigger, Longer
& Uncut.” Also, for the first time, Warner Bros. Home Entertainment
will be releasing its direct-to-video movies exclusively in high
definition on Xbox LIVE simultaneous with their availability on DVD,
starting with “Sublime” and later “Babylon 5: The Lost Tales.”

“With
more than 300 games expected by year’s end, an Xbox LIVE community of
more than 6 million people and a growing catalogue of premium content
from some of the biggest names in entertainment today, Xbox 360 is an
incredible value,” said Peter Moore, corporate vice president of the
Interactive Entertainment Business in the Entertainment and Devices
Division at Microsoft. “Adding partners and content like this helps
reinforce the console’s position as the center of connected
entertainment in the living room.”

Downloads on Xbox LIVE have
grown in double-digits, month-over-month, with a 400 percent increase
since the service began offering TV shows and movies late last year.

Xbox
LIVE members have also enjoyed free entertainment content, which has
been wildly successful. Comedy Central recently offered the first-ever
high definition episode of the No. 1 show on its network, “South Park.”
“Good Times With Weapons,” available for a limited time on Xbox LIVE,
has been downloaded more than 380,000 times to date. Warner Bros. Home
Entertainment offered promotional clips from the blockbuster hit movie
“300” that have been downloaded more than 477,000 times.

While
existing partners continue to increase the amount of content they
offer, the list of total partners also continues to grow. The new
partners announced today will bring an array of content to Xbox LIVE
Marketplace. From a reality show about a bounty hunter named Dog or an
action-heavy, retro-styled mecha series to a TV show about extreme
biking in the mountains or a program detailing a war in the desert,
there is something for everyone. Examples of television shows and
feature films that will be coming to Xbox LIVE include these:

About Xbox LIVE

Xbox
LIVE is the first and most comprehensive unified online entertainment
network seamlessly integrated throughout the entire console experience,
making it easy for people to find the friends, games and entertainment
they want from the moment they power on their Xbox 360 system. Xbox
LIVE connects millions of members across 25 countries to enjoy hundreds
of multiplayer games, downloadable games via Xbox LIVE Arcade, free and
premium playable game demos, music videos, TV shows and movies in the
United States as well as new game levels, characters and vehicles for
all their favorite retail games. More information can be found online
at http://www.xbox.com/en-us/live.

About Microsoft

Founded
in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software,
services and solutions that help people and businesses realize their
full potential.

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