EMI Music launches DRM-free superior sound quality downloads across its entire digital repertoire
London, 2 April 2007 — EMI Music today announced that it is launching
new premium downloads for retail on a global basis, making all of its
digital repertoire available at a much higher sound quality than
existing downloads and free of digital rights management (DRM)
restrictions.
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The new higher quality DRM-free music will
complement EMI's existing range of standard DRM-protected downloads
already available. From today, EMI's retailers will be offered
downloads of tracks and albums in the DRM-free audio format of their
choice in a variety of bit rates up to CD quality. EMI is releasing the
premium downloads in response to consumer demand for high fidelity
digital music for use on home music systems, mobile phones and digital
music players. EMI's new DRM-free products will enable full
interoperability of digital music across all devices and platforms.
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Eric
Nicoli, CEO of EMI Group, said, "Our goal is to give consumers the best
possible digital music experience. By providing DRM-free downloads, we
aim to address the lack of interoperability which is frustrating for
many music fans. We believe that offering consumers the opportunity to
buy higher quality tracks and listen to them on the device or platform
of their choice will boost sales of digital music.