Hulu beatdown leads Joost to say goodbye to consumer video July 1, 2009 Mike Garcen This is dissapointing, as I always found some unique and interesting content available on Joost via Boxee. Just supports the saying that Content is King, and unfortunately for Joost, Hulu owns the content for now. ArsTechnica Joost, the P2P online video service once hailed as the new way to watch TV, has announced that it’s ditching its consumer video offerings. Instead, the company plans to offer services to other media companies—such as cable and satellite providers—as a "white label video platform." The company will be doing quite a bit of restructuring in order to accommodate its new role by shedding employees and replacing its CEO. FacebookTwitterEmail tagged with Content Providers (IPTV/Cable/Music)