New Dashboard Commercials Bring Ad Breaks To Your 360

Is anyone truly surprised by this? I remember being offended the first time I played Madden and saw advertisements within them. Now though, I don’t even care. The end result is the important thing–if nothing changes, then yes it sucks. However, if this results in lower cost hardware or games, then bring it on. I have a hunch nothing is going to change except Microsoft’s profits. Maybe if the Media Center Extender interface had ad-space, it might be a bit more alive?

 

Kotaku

Interestingly, Lovison also says that Microsoft’s entire move to the New Xbox Experience may have been partly influenced by the desire/need for advertising, as the "windows" that all NXE content is displayed in, from videos to demos to Xbox Live Arcade titles, "just so happen to be IAB (Interactive Advertising Bureau) standard sizes". Meaning a Flash/Silverlight ad from a website can be dropped directly onto the 360 dashboard.

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