The FreeTV Model Is Broken, Now Where Is the Fix?

I agree with Ben on the topic, that the free TV model isn’t going anywhere, there’s just too much money being made and viewers watching, but it’s interesting to hear some unusual takes from some of TV’s biggest honchos. Whether or not you believe it is a different story.

Broadcasting Cable

Carey joined a growing group of industry bigs now openly admitting that the broadcast model no longer functions for huge media conglomerates. “We have an ad-supported business model that doesn’t work. We need to get value for our great event product like the NFL and American Idol,” he said, echoing comments by his boss Rupert Murdoch and previous statements from NBC Universal chief Jeff Zucker. “We need to build new distribution models in a digital world that generate real value for our product.”

 


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