74% of PS3 owners have watched a Blu-ray movie

This is interesting but not sure it matters in the whole scheme of things. Considering the average PS3 owner is a 28-year old male who probably enjoys technology anyways…and probably own either Iron Man or Transformers on Blu-ray. So it could be slightly skewed.

Joystiq

SCEA’s Eric Lempel spoke with Variety’s Video Business, and he said that a significant majority of PS3 owners have tested its Blu-ray capability. "Right now, 74% of the users who have PS3s have spent time watching Blu-ray movies," he said. However, while PS3’s key demographic of 20-something year old males may be allured by the 1080p boobs and explosions, Lempel says that PS3 can expand its audience through the PlayStation Network.

 

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