AmazonBasics Is Company’s Foray Into Private Label Consumer Electronics

Competition for MonoPrice perhaps? I wonder how good the quality of their cables will be.

 

With AmazonBasics, the online retail giant is jumping headfirst into the consumer electronics space with its own private line of low-cost accessories.

The
products are all packaged in "frustration free" packaging, and include
HDMI cables, Ethernet cords, and blank DVDs, to name a few.