Normally I read these types of reports and shrug them off, but I agree with Engadget that this one is actually true and hopefully by coming from the folks at THX will empower consumers to learn more about their expensive TV sets, and save money in the process. As a lot of people know, the super backlit settings that your TV comes with is really for show and you can be getting a much better picture out of your unit by properly setting the lighting for your room.