Report: Sony Not Shortening Theatrical Window March 16, 2010 Mike Garcen Interesting perspective from the head of Sony, as they continue to not go with the norm and try to establish their own trends. Home Media Mag He didn’t include DVD and Blu-ray Disc in the aforementioned revenue sources despite growing pressure from domestic theater operators upset by actions taken by Disney to shorten by four weeks the theatrical run of box office hit Alice in Wonderland in the United Kingdom in order to expedite the packaged media release. Indeed, the CEO cited what is common knowledge in home entertainment, namely that the $10 to $14 that studios used to generate from the sale of a DVD has eroded significantly, with sellthrough representing just 25% of revenue compared to 43% in 2005 FacebookTwitterEmail tagged with Movies/TV/Online Videos