Your TV Is Your New BFF
I actually like this idea, not the first time we’ve heard of something like this, but I’m sure the privacy advocates will go crazy over it
The experience begins with your set-top-box, which identifies your presence based on wireless communication with your cell phone, smart phone, or MID. The set top box can then personalize itself to you, displaying a personalized list of content, selected from broadcast television, prerecorded content, and streaming media.