Always ready to expand their influence into the living room, Microsoft is getting ready to stream Pay TV content through the Xbox live Service. From the available reports, the service will run similar to the HBO Go app, were subscribers will have to prove they subscribe to the station through their cable provider (ie FIOS or Comcast). Kids around the country should rejoice that Microsoft is giving them one more selling point to pitch buying an Xbox 360 to their parents

Chief Executive Officer Steve Ballmer is promoting the Xbox 360 console as a way to switch easily between games, DVDs and pay TV. He said on Sept. 14 that by Christmas, Microsoft will add the Bing search engine to the Xbox and use its Kinect controller’s voice recognition to sift through shows on the Web.

“We all know the frustrations of using guides and menus and controllers, and we think a better way to do all of this is simply to bring Bing and voice to Xbox,” Ballmer said at a developers conference. “You say it, Xbox finds it.”

 

Microsoft Is Said to Plan Xbox Live Expansion With Comcast Pay TV Service